Email Marketing: The Ultimate Guide

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This certainly discourages change. Terrible UX/UI.Navigating the tool leaves a lot to be desired. The UA interface was muchbetter. Reporting gaps: Some reports that were available in older versions ofGoogle Analytics (including Universal Analytics) are less detailed and fewer innumber. This is a challenge for people who are used to viewing built-in, rigidand well-known reports. You may not see them in GA4. Setting up new ones takestime and knowledge. Some features are missing: Some features available inUniversal Analytics are not available in GA4. Some analyzes may be moredifficult or impossible to perform. Performance Issues: Occasionally, GA4 mayexperience some bugs. However, they should not be so burdensome that theyprevent everyday work. They also do not affect the quality of the data.

No historical data: GA4 does not migrate data from UniversalAnalytics, which B2C Database means that reports will not include historical data from beforeimplementation. Lack of integration: GA4 is a new service, which means that notall tools and platforms are fully integrated with it. Moreover, the GA4 API isincomplete and underdeveloped. This means that some data is not available or ismore difficult to integrate with other platforms. Errors in Google Analytics 4Problems with GA4 There are some problems with GA4. Some we can accept, otherswe will have to solve in some way. Think about how they apply to your business?Data differences between GA4 and UA When comparing data from UA to GA4, weencounter several differences. These generally concern users, sessions andconversions.

Below are the most common reasons for such discrepancies:Session Definition: In UA, a session is defined as a period of user activity ona website that lasts until the session ends or a specified period of inactivityexpires. In GA4, the session concept is more flexible. GA4 tracks userinteractions as events, regardless of duration. This means that in GA4, onevisit can consist of many shorter sessions, leading to differences in reportedsession data. User Measurement: UA uses cookies, which are assigned to a user'sbrowser, to identify unique users. GA4 uses various technologies such as GoogleSignals, which combines signals from various sources such as Android, GoogleSearch, Chrome and Google Maps to identify users. This allows GA4 to moreprecisely identify users, even if they do not log in to the website.