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12 brands on TikTok with awesome content strategies 2. Netflix Netflix has over 26 million followers on TikTok and a legion of fans who engage and promote its content. Many of the videos are cut from the streaming content itself to promote releases, as well as behind-the-scenes content and exclusive interviews with the actors, always in a very light and fun way.
This makes the audience feel special when having access to unique content on the platform. In addition, Netflix’s profile on TikTok bets on quick games with the public and fun cuts from the series Mobile Phone Number to increase engagement and organic sharing of its content. 3. WANNA Influencer Marketing is huge on TikTok.

The creators on the platform offer a great opportunity for your brand to get closer to your audience and even build a community around it. When the fashion-tech startup WANNA promoted their new Augmented Reality app “Wanna Kicks”, they clearly aimed at millennials and Gen Z. That’s why they partnered with the creator @josephwsj,
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