Option for patients to schedule

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Marketing efforts within the consideration phase use metrics such as increases in: clicks on paid advertisements, the average session duration on the website or views on videos. In this phase, the patient seeks a deeper level of information and spends more time absorbing content. Similar to the awareness phase, the types of content offered should provide answers and insight for the patient. Types of content to offer: Expansive, detailed website and/or blog content that speaks to your office’s specialty, the types of options you offer patients, etc.


Option for patients to schedule a complimentary education call with a member of the Bolivia Phone Number List staff to ask any questions and learn more Paid advertising efforts, such as Facebook Display and Remarketing, with more targeted messaging that has the goal of driving a conversation Bottom of the Funnel Marketing The last and final stage is the bottom of the marketing funnel, also known as the decision phase. Once a patient has entered this stage, they’ve absorbed information about their symptoms and options (likely both online and via education calls), and feel ready to make a decision on next steps.





Most likely, these next steps will come in the form of a booked appointment. This means, more than ever, it is important to respond quickly. Ideally, you have an appointment management system that conveniently allows patients to book appointments. According to The Lead Response Management Study conducted by Dr. James Oldroyd of MIT, the odds of qualifying an inquiry (potential patient) are times less likely when comparing a response rate of minutes vs. minutes. Additionally, the odds of successfully scheduling a qualified inquiry (potential patient) decrease by over six times in the first hour.