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Depending on the target group and brand, micro-influencers are often effective, so you should carefully consider them when choosing an influencer to collaborate with . Before choosing an influencer, we need to closely check the details to see if the mindset, values, goals, and vision of our business are similar, and if the brand and influencer channels have the same texture and direction. Method and process for collaborating with influencers ‘Influencer marketing’ ultimately refers to “collaboration” between our brand and influencers. So how can influencers and brands collaborate for a win-win? Research and set goals to find influencers who will fit well with our brand : Before contacting the influencer, the brand must prepare detailed guidelines in advance, including what goals and results the brand wants to achieve through this collaboration, the broad route for how the collaboration will proceed, the number of cases, etc. Plan and prepare well. Before meeting with an influencer, all of this must be perfectly configured so that you don't fall into a different path or fail to achieve your goal while collaborating. Find the right influencer for us : Everyone would like to achieve maximum results with the minimum budget.


The key is to find a much better influencer who is a nano-influencer or micro-influencer, but whose channel content Cambodia Phone Number Data is substantial and who has a strong relationship with followers. We identify who will be the potential customers of our brand and find influencers that those customers may be interested in. We identify the people we want to target, compile a shortlist of influencers, compare them, and ultimately decide on the right influencer for our brand based on our budget. Contact us (Contact) : You can send a specific proposal in addition to DM (direct message).  the likelihood of collaboration and contracts. Brand introduction and product introduction, plan for the introduction direction of this project, what do you want to achieve through this collaboration, what part do you want the influencer to take charge of, and how can this collaboration help the influencer channel? Send a specific and clear presentation, including what parts are included. Detailed discussion (exchange of ideas / content creation method / product terms and payment agreement / after marketing, etc.




If the collaboration process is complicated, work may come to a halt while working together. Anything complicated should be done before you meet each other, and the process of working together should be as easy as possible. If collaboration has been established, detailed discussions will be held on the mutual exchange of ideas about the product and this project, content production method and direction, product conditions, and down payment details. Common mistakes in influencer marketing Collaboration handshake image Hedley Digital Lack of understanding and misunderstanding due to lack of communication In order to successfully complete influencer marketing, you must organically communicate with each other about all aspects, including the product, situation, and direction after collaboration, if possible. Brands have requirements to achieve their goals, and influencers are businesses with clear interests that want to make money and have no problems with their platforms, so it is difficult to meet all the requirements, but in the end, for “mutual benefit,” they must be aligned as closely as possible. You need to be able to reach it easily. What's also most important is your attitude when approaching influencer marketing.