By Marcus Kellman, Director of Partner

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The Futurum Group. “In this way, businesses can identify notonly areas that are lagging, but also those that lack fluidity andtransparency. This combination opens up considerable opportunities forcustomers of all sizes.” To learn more about Zendesk's vision for AI-powered HRsolutions, join us at Relate , taking place in Las Vegas April 16-18.Strengthendemand generation in your business Give GTM partners the resources andsolutions they need to reach their potential customers.r Sales Last updated February 20, 2024 Person climbing stairsDemand generation is often the initial step in building a lasting relationshipwith customers. The first impression is therefore crucial. Forget the coldcalling and impersonal

advertisements of yesteryear. Today, you need to create real  Chinese Australia Phone Number List connections, inspire trust, and add value to prospects throughout theirjourney. As a reminder, the goal of demand generation is to acquire andcultivate leads. The key to success? Start building connections at theawareness stage and continue to nurture them through the consideration and decisionstages, until your leads are ready to make a purchase. My experience at Zendeskshowed me how important and effective upstream demand generation is. With theright strategy and comprehensive Zendesk resources, you can reach new leads andturn them into customers. Here's how. EMEA Partner Summit: a resounding successTo support our partners, we host partner summits around the

world, from APAC to EMEA to Latin America. This year markeda milestone as we held our first partner summit in EMEA in over four years. Ihad the chance to present the event in Dublin, and it was a huge success! Animpressive number of users registered before even knowing the event program.This speaks volumes about the trust our partners place in us and theirenthusiasm for what we do, but also about the many opportunities Zendeskoffers. These events provide us with a unique opportunity to come together tocelebrate and recognize the achievements of our partners across all sectors.GTM partners will be able to participate in similar virtual and in-personevents in 2024 . Stay top of mind with potential customers In today's world,customers expect