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Inventing a claim (brand slogan), designing a logo, preparing a visual identification system business cards, letterheads, presentation templates, image materials, sales offer templates or gadgets ). These elements are constantly repeated in the brand's communication, they accompany the brand throughout the entire period of its activity. Therefore, they must be unique so that customers remember them and identify them with the brand. Branding is also a way of building brand recognition by giving it a number of unique features with which recipients are to identify it.
It emphasizes the value of the brand and thus distinguishes it from its market rivals. Branding is also: systematizing brand communication in digital, preparing a coherent website, newsletters, social media, defining the brand archetype, developing a marketing strategy and photo editor communication strategy , defining promotions and current actions undertaken by the brand, quality of products or services offered by the brand, as well as other factors that affect the perception of the brand by the environment and the feelings of recipients about the brand.

All branding assumptions are contained in the so-called brand book. Check Branding is not a one-time activity that will instantly make your brand popular. It is a process of detailed planning and then constant care for consistency and the desired perception of the brand. It is building brand awareness using various tools and activities in the field of marketing and management. It is the process of creating an emotional connection between the brand and the audience. The basis of branding is a reliable brand strategy, defining its most important distinguishing features.
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