That between primary keywords and secondary keywords

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And here we come to talk about another important differentiation: The former include the terms for which you want your page to be indexed. These are therefore fairly generic expressions and subject to high competition , but you still need to use them. Going back to the previous example, a fundamental primary keyword would therefore be: “Hotel Riccione” .

Secondary keywords , on the other philippines telegram data hand, tend to be more specific, referring to the targeted search intent that users may express immediately before making the final decision. So let's go back to the previous example, the one relating to whether or not pets are accepted. If your hotel accepts them (and we really hope so!), then you should include words on its website that can effectively respond to the search string "Hotel Riccione that accepts pets" , so that Google will immediately notify the interested user.

It goes without saying, of course, that identifying the most suitable keywords to help you achieve a high ranking is not easy at all. This is why it is crucial to always start with a correct targeting of your target audience , to then understand the type of service they are interested in and what your structure can offer them. If you want more technical help, you can obviously use the numerous keyword research tools, such as Google Keyword Planner or Ubersuggest , which will provide you with useful metrics such as search volume and SEO competitiveness score. Also remember that keywords must be inserted in a natural way , to avoid being penalized by Google.