The higher the ad rank, the higher

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The cost when an ad is clicked varies depending on the bidding situation, and the more popular the keyword, the higher the cost. In recent years, ``automatic bidding,'' in which a system automatically determines the bid amount, has become mainstream. Even with automatic bidding, you can set a "maximum amount." Increasing the limit will allow the system to bid higher, increasing the chance that your ad will appear at the top. However, care must be taken because the higher the bid price, the greater the possibility that the cost-effectiveness will not be worth it. How to decide the publication position the listing ad placement position. There are six factors that determine ad rank: 6 factors that determine ad rank bid price Ad and landing page quality Lower limit of ad rank Competitiveness in auctions Background (context) of the user's search Effects of ad assets and other ad formats (Reference: Google Ads Help "About Ad Rank" ) Generally, ads placed at the top are more likely to be clicked. However, if you keep increasing the bid price, there is a risk that the cost-effectiveness will not be worth it, as mentioned above.


Therefore, it is desirable to improve ad rank in areas other than bid price , such as the quality list of phone numbers of ads and landing pages . Ad rank will be explained in detail in the second half of the article, ``Three tips for making listing ads more effective .'' Advantages and disadvantages of listing advertisements Next, we will explain the advantages and disadvantages of listing ads. Please consider the disadvantages before deciding whether to start. Advantages of listing ads The main benefits of listing ads are: Advantages of listing ads Ads can be delivered on the same day Get started with little cost You can approach users with high purchase intent. Easy maintenance Ads can be delivered on the same day Listing ads can be distributed immediately by setting the minimum necessary content such as ``keywords'' and ``ad text.'' *Detailed steps will be explained later. Ad review is basically handled automatically by the system and can be completed within a few minutes at the most . Unlike television and magazines, there is no need to wait for an answer from an advertising agency's sales representative regarding the screening results.



Get started with little cost One of the benefits of listing advertising is that you can start with a small amount. Both "Google Ads" and "Yahoo! Ads" allow you to set a maximum amount (daily budget) to be used per day . Google recommends starting with an average daily budget of 1,000 to 5,000 yen (reference: Google Ads Help "Setting bids and budgets" ). You can reach users who are highly motivated to purchase. Listing ads can reach users who are highly motivated to purchase. This is because you can select keywords that people have the intention of purchasing and distribute ads to them. For example, if you're a company that sells hair dryers, you might want to target keywords such as "hair dryer recommendations" and "hair dryer gifts." Users who are looking for a ``recommended'' or ``gift'' hair dryer are likely to purchase one.