Trialling both Facebook and search ads as part of the marketing mix, you can find what works best for you. I would also suggest having patience when it comes to social media advertising – the more you grow your following, the more success you’ll have. Learn more about the differences between these two platforms here. About the author Lauren Ahluwalia is a Digital Marketing Consultant at Hallam, offering paid social advertising. Lauren is one of eight social media trainers for Facebook’s ‘She Means Business’ campaign, which aims to train 10,000 female entrepreneurs. Guest Author MEET THE AUTHOR Guest Author WordStream’s guest authors are experts.
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