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This keyword would probably get you lots of highly motivated prospects clicking to your sight. So you see more ads from companies looking to capture that purchase intent. There are organic results on the page, too. But it’s such a valuable keyword that it could take months or years for your pages to rank there organically. That’s why these keywords are worth an investment in the paid side of SEM.Content .
Marketing Trends You Need to Know in (+Tips to Prepare) Rob Glover Rob Glover Last Updated: January , | Content Marketing Home — Blog — Content Marketing Trends You Need to Know in (+Tips to Prepare) Whew, was a wild ride, eh? Tech Iceland Phone Number CEOs played musical chairs. Social media platforms were upended. Google core updates shook the SERPS like an algorithmic snow globe (we’re not bitter, though). What could possibly be the content marketing trends for ? It may feel a bit chaotic. But when you step back a bit you see a single theme: the search for authenticity. AuSearching for them show an intent to learn, not buy. Highly competitive keywords that suggest purchase intent, on the other hand, are perfect for PPC ads. Here’s an .
EM example. Let’s say you run a lawn care business. “when should I water my lawn” because people searching for that key phrase likely have lawns and are interested in making them look good. But notice that there aren’t many ads on the results pages for that keyword .vs. SEM -screenshot of organic google results That’s because those searchers aren’t necessarily looking to hire a landscaper right now. So if you spend money to get those clicks through PPC ads, it’d be hard to make your money back .is your best bet for these informational keywords. Let’s flip it and look at the results for “best lawn care Dallas TX.” . vs. SEM - google results showing ads diences are on the move, looking for answers and advice from people they trust. Meet them there, and you’ll be ahead of most other marketers. There’s a lot to unpack here.
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發表於 2024-3-6 18:23:15
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