Because the main goal is to create and retain customers” says Professor Th...

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Understanding consumer buying behavior is the key secret to reaching and engaging your customers and converting them to buy from you. Understanding consumer behavior is important for companies to find success for current products as well as launching new ones. Every consumer has a different thought process and attitude when purchasing a product. If the company doesn't understand consumers' reactions to the product There is a high chance that the product will fail. Due to fashion technology trends lifestyle income and other factors. Similarities that have changed As a result consumer behavior has changed as well. Marketers must understand various factors.


That has changed In order to be able to carry out marketing operations accordingly. Impo Job Seekers Phone Numbers List rtant issues that make it necessary to understand consumer behavior include: Consumer differences in marketing Consumer differentiation is a way of distinguishing a consumer from other consumers. which are target consumers who have the same or similar behavior Even if you have a target group of customers in your business. But there can still be differences between each customer. Each consumer group is different and has different needs and wants than other groups. When marketers have knowledge about the differences in each group of consumers.





Will be able to design separate marketing programs Consumer differences help tailor your strategy to the needs of different customer groups. When consumer differentiation is complete You will be able to expand the scope and coverage of your services. And you will be able to effectively serve a wide range of people. Consumer treatment “Consumer behavior is of utmost importance to marketers in studying business. Levitt Kumar . Consumer behavior is not only important for attracting new customers. But it is important to retain existing customers as well. When a customer is satisfied with a particular product They will make repeat purchases. Therefore product marketing should be done in a way that will convince customers to buy the product again and again.