There are some interesting trends in this regional CPC data on Google

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Check out our (free!) all-star playbook to online advertising. Average CPC by Country Methodology To determine the relative CPC for each country, I used our free keyword tool to create a list of over 15,000 high-volume English search keywords across over 20 different industries. I then took this list and ran it to the Google Keyword Planner to get average CPC estimates for these keywords in each country to see how Google estimated their costs per click would differ across the globe.

With this list of estimated CPCs by country, I then indexed it and compared IT Numbers each country’s estimated CPC against the estimated CPC of the US to complete this analysis. Having this data be as unbiased as possible was a priority for me. The decision to use estimates from the Google Keyword Planner data protects this research from any biases from individual clients who target different states or use geo bid modifiers. The volume of keywords considered across different industries protects this analysis from a bias of a rogue keyword or industry with spiked regional interest. Notable Trends in Average Cost Per Click .






The Most Expensive Country: United Arab Emirates The nation with the highest CPCs (and the only country to have a higher CPC than the United States) is the United Arab Emirates, where CPCs average 8% more than they do within the US. A rich and diverse economy – which relies on industries such as finance and tourism, known for their high CPCs – likely helps to put the country at the top of the list. The Top 10 Highest CPCs Excluding the UAE and the US, the next ten most expensive countries (Austria, Australia, Brazil, the United Kingdom, New Zealand, Chile, Switzerland, Italy,